Royal Caribbean Wins Top Honors For Public Relations And Marketing

Miami - Jan. 31, 2007 - Royal Caribbean International celebrated its highly successful 2006 launch of Freedom of the Seas at the Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards in New York City this week. The cruise line swept all major award categories, including “Best of Show” and Yahoo!’s “Big Idea Chair” distinction.

Royal Caribbean’s nationally televised three-hour live broadcast on the “TODAY” show from the world’s largest and most innovative ship received top honors, taking home the platinum award for “Best Feature Placement Broadcast,” and the Freedom of the Seas website was awarded the cruise line’s second platinum distinction of the evening for its immersive, user-friendly design. Gold awards were given in five categories: “Best New Ship Launch” for its overall Freedom of the Seas public relations program; “Best Special Event” for its FlowRider event; “Best Feature Placement” for articles in USA Today and TIME; “Best Newsletter” for Freedom of the Seas’ Vodcast; and “Best Feature Placement Print/Trade” for its Travel Agent cover story.

A high point in the evening was the presentation of the “Yahoo! Big Idea Chair” award to the team, which recognizes forward-thinking campaigns and the strategic minds behind them. The iconic purple and gold Yahoo! Big Idea Chair will be proudly displayed in the lobby of its corporate offices in Miami.

In addition to these honors, Royal Caribbean’s SVP of marketing, Alice Norsworthy, was named one of AdvertisingAge Magazine’s top 50 marketing executives for 2006. The magazine credited Norsworthy for the cruise line’s initiatives that ‘broke through the clutter’ and ‘delivered real impact’ to the cruise line’s audiences, guests and partners. Ms. Norsworthy accepted the award at the magazine’s ceremony in New York City today.

Royal Caribbean International is a global cruise brand with 20 ships currently in service and three under construction. The line also offers unique land-tour vacations in Alaska, Australia/New Zealand, Canada and Europe through its cruisetour